Big Button simon.crofts@bigbutton.tv https://video.bigbutton.tv On the Button is a series of podcasts talking to leading B2B marketing experts about their experience using video. The series features both client and agency side marketing professionals discussing their most successful video projects (and their failures!), as well as industry experts sharing the latest thinking and best practice. The episodes will cover video marketing and internal comms for both B2B organisations, so subscribe now to keep up-to-date with the techniques, strategies and approaches that will help you develop and improve your own video output. en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Big Button The latest thinking and techniques for B2B video marketing On the Button is a series of podcasts talking to leading B2B marketing experts about their experience using video. The series features both client and agency side marketing professionals discussing their most successful video projects (and their failures!), as well as industry experts sharing the latest thinking and best practice. The episodes will cover video marketing and internal comms for both B2B organisations, so subscribe now to keep up-to-date with the techniques, strategies and approaches that will help you develop and improve your own video output. on the button, video marketing, video production, marketing strategy, video strategy, big button, B2B, video marketing podcast, results from video, row from video episodic no https://video.bigbutton.tv/files/rv0.0/siteicon.png https://video.bigbutton.tv http://video.bigbutton.tv/twentythree-jeremy-stinton <p>In this episode I speak with Jeremy Stinton, Head of UK at video platform TwentyThree. Jeremy raises some really useful points about video marketing, including... the importance of creating value for your audience, when YouTube isn't right, the power of adding video to your lead scoring model, and when you should gate content.</p><p><a href="http://video.bigbutton.tv/twentythree-jeremy-stinton"><img src="http://video.bigbutton.tv/64968579/72880633/1aba88d83b63c257c535964b1ad26aeb/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> http://video.bigbutton.tv/photo/72880633 Tue, 11 Jan 2022 13:42:45 GMT In this episode I speak with Jeremy Stinton, Head of UK at video platform TwentyThree. Jeremy raises some really useful points about video marketing, including... the importance of creating value for your audience, when YouTube isn't right, the power of adding video to your lead scoring model, and when you should gate content. In this episode I speak with Jeremy Stinton, Head of UK at video platform TwentyThree. Jeremy raises some really useful points about video marketing, including... the importance of creating value for your audience, when YouTube isn't right, the... Big Button 28:26 Big Button gated content gating video content jeremy stinton lead scoring marketing funnel measuring video podcast sales funnel simon crofts TwentyThree UGC value from video video marketing video production video strategy YouTube